A clean front end makes all the difference
When we talk about front end design, we’re talking about the UI/UX – user interface & user experience. This is the side of a website or application/software that the customer or staff see.
The back end looks like the gibberish, the front end looks exciting & interesting! You could have the most amazing software that does 10x what another software does, but if the customer doesn’t like the feel of it, you wont sell it.
Some more information
About Absolute Software & our front end design services.
Taking the above information into account, it definitely pays to have an ‘interactive’, interesting & independent experience. Over 65% of users would prefer to scroll through a beautifully designed application than something plain & simple. This is evident with applications like Facebook, Instagram & Tinder being more popular than the traditional blogging/forum websites & dating sites as they offer a more interactive, seamless & entertaining experience.
Now, there is not always a need for an extensive front end, a basic UI/UX might be perfect. There are instances where you may only need a back end, such as a database. We won’t push you in any direction, purely because it is more profitable – we know in business, the idea is to build a long-lasting relationship
Some statistics on a beautiful front end
Over 80% of people would rather use an application because it has been designed nicely on the UI / UX. Let’s take carsales.com.au, they succeed not because they have the best search engine – there are plenty of similar websites that do the same thing.
Carsales succeeds because the other websites don’t compare with the user experience; less pop-ups, smoother buttons/scrolling, more features. This also crosses over into the mobile application, with it’s similarly smooth experience.